5 tips to make your startup explainer video drop jaws.
Explainer videos are basically just short, animated videos aimed at explaining business ideas. Although describing them is easy, actually making them is a whole different story. These videos can be quite tricky to make as there are so many factors involved in ensuring its effectiveness.
When done well, these videos can do wonders for your business. These tips will set you up for that:
Prioritize Your Script
Your script should be your top priority when creating an explainer video as this is the backbone of your video. Awesome animations and hip music do well in catching people’s attention but it’s your script that will hook and reel them in.
You have total creative freedom here but it’d be helpful to follow an outline:
- Identify and acknowledge your audience’s pain point.
Show your audience that you understand them and that you’re on their side by acknowledging the growing pain that you and your business can address.
- Present your solution.
Now it’s time to talk about how you and your business can deal with their pain point and solve their problems.
- Highlight the impact.
Focus on the WHY of your business and not on the WHAT of your business. More on this later in this article.
- Lay out your audience’s action steps.
By the time you get to this part of your script, most of your audience would already be wondering how to avail of your product/service. Make sure that you clearly explain how to do so to convert these people into actual customers.
Keep it Simple
People are already bombarded with information on the daily so you’d want to avoid cramming too much information, graphics, and music in one video.
Hiring an animation studio or video production company Singapore is one way to ensure the simplicity of your video as maintaining balance among these elements in a video is their area of expertise.
Focus on the WHY rather than the WHAT
To truly capture your audience’s attention, you’d have to elicit an emotional response and deeply connecting with them. Doing so through a short video can be quite challenging but the trick is to highlight the benefits of your product/service rather than its features.
If you sold your audience a frying pan and told me that it cooks any food item in 5 minutes, they’d be impressed but they wouldn’t connect with you or your business. But, if you told them that cooking with your frying pan would mean that they could spend less time cooking and more time with their family, they would relate to it more and would, therefore, be more compelled to buy your frying pan.
Don’t Disregard Music
Music is more important than you may think! In the same way that music in TV shows and movies amplify the emotions felt in a certain scene, music can amplify the emotions your audience feels when watching your explainer video. Use this to your advantage!
Set a Professional Tone
While we encourage you to have fun with your video, it’s still a representation of your company. Audiences will find it hard to take you and your business seriously if you fail to set a professional tone.
You set this tone in your script and you deliver it via voiceover or text. If you decide to go the voiceover route, the quality of both the audio and the performance/delivery of the voiceover can make or break a video. Always keep that in mind!