Canada has legalized recreational use of cannabis and that has led to a huge growth in the marijuana retail sector. You will find both physical stores and online shops like ganjaexpress.ca from where you can legally buy marijuana. But the legalization also includes certain prohibitions when it comes to promoting or advertising cannabis publicly. Here is a brief on further details.
The legal prohibitions
The new Cannabis Act that took effect last fall strictly prohibits advertising and packaging of pot with explicit details. A store can’t promote cannabis through
- communicating information regarding its distribution and price
- promotion that targets to the youth niche
- endorsement or testimonial
- depiction of a character or person or animal- either fictional or real
- presenting the product or any brand element related to it in ways that evokes a life of recreation, glamour, vitality, excitement, daring or risk
Restrictions regarding packaging
Both offline and online stores need to shelf or display the marijuana products in packages. But as per the law, the packages should not carry any graphics or image- except the name of the store brand. Most importantly, the package should have a clear background and must feature clear earning on the usage of marijuana. It’s somewhat like the packaging you see with cigarette packets. Besides, no store is allowed to state the benefits of usage of the herb over the package.
Advertising on Google
Google follows a strict “no drugs” protocol. It means it’s challenging to advertise your cannabis product on the search engine with words that bear direct reference to marijuana. These include words like “cannabis”, “marijuana”, “420”, “ganja”, “hash” etc. Google filters are quick to mark out contents with such words which can damage your opportunities on Google. You should rather stick to comparatively safer terms such as “green”, “herbal”, “flowers”, “alternative medicine” or “Bill C-45” and so on.